Client: Texas Fashion Collection
Studio: Caliber Creative
Services: Branding, Publication Design, Pattern Design, Print Design & Copywriting
The Texas Fashion Collection identity is a visual manifestation of the brand idea, a window into the closet holding moments of our past with the logo showcasing collection pieces, garment details, and vintage photography. Home to designer labels including Balenciaga, Givenchy, and Balmain, the collection's pieces reflect how fashion carries the capacity to be transporting and joyful.
The exhibition catalog and identity for the collection's spring showcase, “Delight,” evokes a discovery of joy using watercolor illustrations by Stephen Zhang, elegant hand lettering, textile-inspired patterns, side-sewn binding, die-cut front covers, and customized belly bands to present the vintage garments as a preview into the everyday lives of the figures who wore them.