Bare by Olay
SERVICES: Visual Identity, Packaging, Naming, Illustration
Graphis New Talent Annual 2021—Silver
London International Creative Competition—Official Selection
Salute Design Competition—Honorable Mention Award Winner
Bare by Olay is an invented, millenialized spin-off brand for Oil of Olay. To solve Olay's tapering marketing demographic, Bare by Olay targets a younger female audience by exuding youthfulness and shameless femininity.
The identity uses a hand-drawn script and delicate illustrations of budding flowers and symbolic butterflies. Embracing unabashed femininity and strength, Bare by Olay gives you luxe, bohemian, girly vibes while providing women with skincare that promotes effortless beauty and self-love. Shake what nature gave you!