Client: French Fashion Dictionary
Services: Art Direction, Publication Design, Curation & Entrepreneurial

Awards: Graphis New Talent Annual 2021—Silver
London International Creative Competition—Official Selection
This French Fashion Dictionary, titled What in Je Ne Sais Quoi, is a promotional giveaway book delivered in sleek black swag bags on the front rows of Paris Fashion Week prêt-à-porter shows. 
It is a didactic and playful reference guide for some quintessential French fashion terms. Curated with the works of Amelie Hegardt, Aurore de la Morinerie, Rosie McGuinness, Tina Berning, and Mark Shaw, the imagery is designed to put the fresh invitees of ready-to-wear shows in the mindset of Parisian grandeur.
Artist Credits to Amelie Hegardt, Aurore de la Morinerie, Rosie McGuinness, and Tina Berning
Photography Credits to Mark Shaw and Getty Images

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