STUDIO: Caliber Creative
SERVICES: Visual Identity, Packaging, Product Photography, Art Direction
CREDITS: Secondary Mark by Syd Stroope
Après Hours, French for “after hours,” is a new line of canned ready-to-drink espresso martini cocktails. The identity embraces the magnetic “après ski” lifestyle, which places you in a glamorous vintage ski resort where the bar calls you by name. The packaging brings a timeless yet approachable mystique to cocktail hour, using expressive paint strokes, silver accents, and a touch of vintage sparkle.