Chinati Foundation
SERVICES: Visual Identity, Type Design, Art Direction, Copywriting
The Chinati Foundation is a contemporary art museum in Marfa, Texas, based upon the ideas of its founder, Donald Judd. Evoking the principles of minimalism, these ads use evocative typography and single-word headlines to describe the stages a viewer experiences as they reach an art epiphany and ultimately promote a visit to this West Texas desert town.
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